Free Pay Per Click Tips & tricks

"Pay-Per Click" Ad Campaign: Earn More By Spending Less

2008-06-03T22:02:00.043-07:00

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".
Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.
The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.
"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.
So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

Don't Forget About Offline Advertising

2008-06-03T22:02:00.042-07:00

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

Looking for the best sourced opinion relating to junk yards.

2008-06-03T22:02:00.041-07:00

When you are after excellent information relating to junk yards, you'll find it difficult extricating superior advice from amateurish junk yards proposals and directions so it is wise to recognize ways of judging the information you are offered.

Find junk yards
Your relevant result is a click away!

Now we'd like to give you some tips which we recommend you think of using when you're seeking information about junk yards. Please be aware that the wisdom we're offering you is only applicable to internet advice about junk yards. We are unable to offer any guidance or advice when you are also conducting research in books or magazines.

A good pointer to follow when you're presented with help or advice concerning a junk yards site is to ascertain who owns the site. This may divulge who is behind the site junk yards credentials The easiest way to work out who is at the back of the junk yards website is to look on the 'contact' page or 'about this site' information.

Any worthwhile website providing information on junk yards, will nearly always have a 'contact', or an 'about', page which will list the owner's details. The info should make known a number of indications concerning the owner's requisite knowledge. This enables you to make an assessment about the vendor's qualifications and experience to advise people on the subject of junk yards.
Looking for the best sourced opinion relating to junk yards.

When you are after excellent information relating to junk yards, you'll find it difficult extricating superior advice from amateurish junk yards proposals and directions so it is wise to recognize ways of judging the information you are offered.

Find junk yards
Your relevant result is a click away!

Now we'd like to give you some tips which we recommend you think of using when you're seeking information about junk yards. Please be aware that the wisdom we're offering you is only applicable to internet advice about junk yards. We are unable to offer any guidance or advice when you are also conducting research in books or magazines.

A good pointer to follow when you're presented with help or advice concerning a junk yards site is to ascertain who owns the site. This may divulge who is behind the site junk yards credentials The easiest way to work out who is at the back of the junk yards website is to look on the 'contact' page or 'about this site' information.

Any worthwhile website providing information on junk yards, will nearly always have a 'contact', or an 'about', page which will list the owner's details. The info should make known a number of indications concerning the owner's requisite knowledge. This enables you to make an assessment about the vendor's qualifications and experience to advise people on the subject of junk yards.

Effective Marketing of a Small Business Online

2008-06-03T22:02:00.040-07:00

The selling of products/services online all require one ESSENTIAL ingredient : TRAFFIC. Marketing a small business online faces greater challenges such as manpower and budget. However there are some great tools on the market that can effectively improve traffic to your site or affiliate site.

Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords and to plan advertising. Why you may be asking? A good keyword tool can determine what and why people are searching for in relation to your product. Wordtracker is the choice of the professional marketer. What I liked about this company, is they provide a FREE keyword-guide which will alter how you market on and offline. If your budget is tight they offer membership for 1 day or 1 month. Or you can look at some of the excellent FREE TOOLS on the market.

A popular technique used by many in the affiliate marketing field is building optimsed pages that refer the visitor to the main affiliate site. This technique can be applied to marketing a small business online. There are several software products on the market that will build optimised pages for your main site. Two I particularly like are Traffic Panther and Traffic Hurricane. I personally use Traffic Panther as I found the ease of setting up the software easier with them. They both offer excellent customer support, even to free users. However the Hurricane creates 1000's of optimised pages for your site whereas the Panther only creates 25 per project. Bear in mind the engines can drop your site if they think you are spamming.

Both introduce the technology of RSS, but the Traffic Panther introduces the small business to the power of marketing using Blogs. And how they can be beneficial to your business. So whether you are an attorney marketing your services, selling childrens books online or looking for the secrets of successful network marketing,these techniques can be beneficial to your business online. With these tools you can firtly learn more about your potential customers and then how to get those customers to your sites.

Web Site Promotion: Incoming Links Can Increase Web Site Traffic

2008-06-03T22:02:00.039-07:00

Would you like to increase your web site traffic and sales? By using a simple web site promotion method, you can get higher placement in search engine listings, which translates to more money in your bank account. If you are willing to do some work, you can get more targeted traffic to your site every month, at zero cost.

Exchanging links with other related web sites can help your rankings with Google, one of the most used search engines on the internet. To get full benefit from exchanging links with other web sites, you must understand the policies of the Google PageRank system.

In the past, many web sites used a "link farm" page to take advantage of Google's PageRank system. Link farms (containing listings of all kinds of web sites, with no regard to quality or related subject) have been banned according to Google's current web site qualifications.

Google recommends that important web sites have inbound links from quality, related web sites. Conforming to this rule means your web site will get a higher Google PageRank (which is a guage of site importance) and higher listings on Google search results pages. This equals more free traffic for you.

An effective link exchange directory should be focused on your web site's theme. If you have a web site that sells pet products, it will not help you to exchange links with an online casino site. Actually, doing so may actually hurt your rankings.

To make your link exchange directory work for you, you'll need to focus on sites that get a decent amount of traffic and relate in some way to your site theme. You can go to www.google.com and download the Google ToolBar to be able to see the Google PageRank for any site you visit. If you target related web sites with a PageRank of 4 or higher, your link exchange will have greater impact on your overall ranking with Google.

To make exchanging links less work for you, register your website with one of the online link exchange services. LinkPartners.com is a good place to start, though there are others you can use. Just submit your site to the proper category and watch the link requests roll in. Now it's your job to research each one to see if you would benefit by exchanging links with them.

Don't be afraid to turn down a link exchange request. A polite note to the sender will be fine, or don't even reply at all. Avoid having unrelated or poor-quality sites in your link directory. You will be penalized by the Google PageRank system for having unrelated links on your link directory that do not compliment your site theme. The more selective you are when exchanging links the more important your site will be according to Google PageRank.

Add a link exchange campaign to your web site promotion plan today. Do it correctly and you'll get more free traffic from Google and some clicks from the sites displaying your related link.

How to Do Effective Email Marketing

2008-06-03T22:02:00.038-07:00

Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers’s inboxes.

As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).

On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.

Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.

So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.

Take Advantage Of Google's Linking Algorithm To Maximize Links To Your Site.

2008-06-03T22:02:00.037-07:00

Links to your site are one of the key components of Google's PageRank technology. With a high page rank, you get higher position on the search engine results page, resulting in more visitors to your site and improving your chances of earning a living online.

As the founder of articlemarketer.com, I would be remiss if I failed to mention that writing articles results in a ton of links to your site. Of course it does.

But there's a trick to it.

Many of the internet marketers who submit free reprint articles go about it all wrong. They fail to take advantage of Google's linking algorithm and they lose some of the power of their articles.

What is Google's linking algorithm? 24 hours a day, 7 days a week, the googlebots are spidering the web, seeking out content, classifying and indexing the billions of web pages available to web surfers.

This results in a standard "Bell Curve" of links to your article around the web. A few links begin to appear within a few days, rising to a peak at about 8-10 weeks, and then tapering off over time. That's the Google linking algorithm at work.

Over time, Google eliminates many of the links generated by a given article. Some call this the Google "Duplicate Link" penalty. I wouldn't call it a penalty. It's just the way things work on the web. And with a clever approach, you can take advantage of it.

You can keep your links high using the Article Marketer Bonanza approach. Our authors use it all the time. That isn't to say that you can only use it if you're an articlemarketer.com subscriber. I'm giving you the approach here and now, absolutely free. You can use the Article Marketer Bonanza approach if you use phantomwriters.com, Article Announcer, or even if you submit your articles manually.

What is the Article Marketer Bonanza approach?
The Article Marketer Bonanza approach keeps your links high by taking advantage of the Google linking algorithm. Google wants fresh content and they begin to "penalize" (although I still wouldn't call it a penalty) you when your content becomes stale. With the Article Marketer Bonanza approach, you never rely on stale links to drive new traffic.

Article marketing is just like every other form of advertising. Coca-Cola and McDonald's don’t run just one television commercial and expect a continuing stream of customers to buy their products. Of course, they have the benefit of zillions of dollars and the resources at their disposal to continually buy new commercials.

Your resources are a bit more limited. You have less money and fewer people. Time is of the essence. That's what makes the Article Marketer Bonanza approach so successful.

Most internet marketers can produce a quality article in about an hour (it took me exactly 27 minutes to write this one.) That includes spell checking and everything. But let's say it'll take you more than twice as long to write 500-700 words on your favorite topic.

Write a few articles. How many? Let's say you write 3 articles. If you write them and submit them all today, Google's linking algorithm will give you a few links over the next couple of days, a lot of links over the next 8-10 weeks, and then they'll taper off. It's like turning off the faucet.

The Article Marketer Bonanza Approach – Step by Step:

Bonanza Step 1: Submit one of your articles today. This allows the algorithm to begin working. Watch your links increase.

Bonanza Step 2: Submit the second article next week. Google goes to work on that one. You just added several new links, and you're not near the peak yet. Now you've got two articles climbing the charts.

Bonanza Step 3: Submit the third article the following week. Again, Google gets busy. More links on top of the growing links from article two, which have been added to the large number of links that are already pointed at article one. You've set things in motion.

Bonanza Step 4: Ok, it's been three weeks, it's time to write a few more articles. Set aside a few hours and capture your wisdom on paper.

Bonanza Step 5: Submit your articles, one per week, over the next three weeks. You've now got six articles in the market place, and you haven't yet reached the peak. Your link count is going crazy.

Bonanza Step 6: It's now week 10. Your first article is dropping off the charts as Google "settles in" on the links it'll keep. That's ok because article 2 and 3 are holding your link count high, and you've got three more climbing the charts.

Bonanza Step 7: That's all there is to it. You keep submitting new content and Google rewards you with a permanently high link count. You can keep this going indefinitely. Your link count will never drop.

Depending on how prolific you are as an author, you could submit your articles faster – two or three per week. If you love writing and you write articles on several topics, you could submit new articles every day. You'll always have new fresh content bringing new links to your site

See, it's not always about resources. With the Article Marketer Bonanza approach, you'll be doing something Bill Gates wishes he could do – you'll be staying one step ahead of Google!

How to Make Money Online: The Simple, Cheap Way

2008-06-03T22:02:00.036-07:00

People are always asking me how I make money online. I’ve been doing it for almost 4 years now and, fortunately, haven’t had to get a “real” job yet (since graduating college). It’s definitely not easy to do, but anyone with some intelligence, creativity, and/or the willingness to do large amounts of research can make a good living on the Web. However, it’s important for newbies to start off small and cheaply. Despite what the marketing “gurus” try to tell you, you really don’t need to spend a lot of money on ebooks and software to begin earning a nice income on the internet.

Anyway, here’s an easy and cheap way to create an online revenue stream that I developed for my friends:

1. Choose a profitable topic/theme - There are several ways to do this but one of the easiest is to use Overture’s free bid tool (Tip: It’s always best to choose a topic you know something about…. or at least are very interested in.)

2. Setup a blog - You can use a free one such as Blogger.com or MSN Spaces. This will become your main “site” since it’s really just a way to easily publish content.

3. Start writing high-quality, focused 400-700 word articles DAILY! - This is probably the most important thing you can do for long-term success. You can also use syndicated articles from article directories to “beef up” your site but don’t rely on it. Make sure all articles are based around your site’s central theme.

4. Post your theme-based content to your site/blog on a regular basis - Try to post at least one or two good articles per day.

5. Monetize your blog - Put related affiliate links and Google Adsense on your blog to start making some money.

6. Write and submit good articles to the online article directories - This will get you some free one-way links (great for search engine rankings), increase your site traffic, and help to establish your credibility.

7. Get a low-cost autoresponder and start collecting the email addresses of your site visitors - Offer a useful free report or email mini-course to entice people to sign up.

8. Send out a weekly, bi-monthly, or monthly newsletter with useful information and a couple affiliate links - If you “nurture” your subscriber list well it can quickly turn into your biggest moneymaker!

9. Continue to drive traffic to your site - Submit your blog’s RSS feed to feed directories, submit your main page and/or a few good internal pages to general web directories and theme directories (DMOZ.org is the most important), and trade links with good sites that have related themes.

Well, that’s just the beginning! But it’s a great way to get started making money online. In the future I may post an “extended” version of this list with much more detail but I hope this basic list helps you out!

Feeder Pages(A.K.A. Doorway or Gateway pages)...

2008-06-03T22:02:00.035-07:00

What They Are And WHY They're A Great Source Of FREE Traffic
Look out because here comes another FREE traffic source for you to utilize within your online marketing mix.

Internet marketers(myself included) have been using this method of traffic generation for quite some time now with Great results and I'll explain WHY in a moment.

First off though, I think it's important that I explain what a "Feeder Page" is for those of you who are new to the term and the Internet marketing scene.

A "Feeder Page" is simply a single -- Keyword Targeted -- webpage that is designed to rank high in the Search Engines under the particular Keyword or Keyword Phrase that webpage is optimized for.

That's the definition in a nutshell.

Now, depending on the keywords or keyword phrases you use and how well they rank within the SE's, Traffic will slowly start to trickle in, that's why you want to have as many of these pages out there as possible.

The more pages, the more TRAFFIC you'll receive.

Remember, it's all about the numbers and as a quick example lets say you have 100 keyword optimized "Feeder Pages" out on the web and the Search Engine Spiders find them while crawling and decided to index them all.

And... lets say that each of those pages roughly sent you between 2 to 5 hits a day to your website.

That's 200-500 EXTRA hits a day to your website for FREE!

Which then works out to about 6,000 to 15,000 EXTRA hits to your site in a month.

Just imagine all the sales that would be generated from that kind of traffic flowing into your website, that is of course, if your salescopy is converting well.

The cool thing about all this is, they didn't cost you a SINGLE penny.

Now, that's just the basic breakdown of a "Feeder Pages" basic function and purpose.

There's more to building them then what I have explained in this article.

I just wanted to give you a guick overview into another POWERFUL method of FREE traffic generation that many Internet marketers use to send traffic to their websites via the Search Engines.

The best software I've encountered and personally use to generate several hundred themed "Feeder Pages" at a time is called Traffic Equalizer. You can find out more about this software and how it works at:
http://traffic-equalizer.corys-cbmall.com

Now, you'll find that if you do a little research online about "Feeder Pages"(A.K.A. Doorway or Gateway pages) that some marketers say "They're No Good and They Don't Work Anymore".

You'll also hear some say by using "Feeder Pages", you are 'Spamming' the Search Engines and that the SE's are cracking down on this method of traffic generation and will de-index your website to NO existance.

YES. Some of this is true, indeed.

And... it has happened to me several times.

BUT... they keep coming back and re-indexing them all.

Those Bloody Spiders!!

The 'Key' to getting around this is simply to build your "Feeder Pages" with targeted content(like articles or reviews, etc.) related to your Product or Service and present them with the same Look and Navigation as the rest of your website.(ex. graphics,template,links,
copyright,etc.)

Well... there you have it; "Feeder Pages(A.K.A. Doorway or Gateway pages)... What They Are And HOW They're A Great Source Of FREE Traffic".

I truly hope you understand what I just revealed and More Importantly, how You too can use this within your online marketing mix to BOOST your Traffic and Sales.

3 Things All Affiliate Marketers Need To Survive Online

2008-06-03T22:02:00.034-07:00

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above do not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end up maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…

Get into their eyes, hearts and wallets – A text ads primer

2008-06-03T22:02:00.033-07:00

The world of the Internet is full of information. Some people offer it and some people are looking for it. But it can be surprisingly difficult for these two to meet and, more often than not, those that offer the information will have to work very hard in reaching their target audience.

There are millions of web sites on the Internet today. Many of these advertise services and products that will probably never be seen by their target audience because they fail to advertise properly.

From pop-ups to newsletters, Spam and affiliate programs the amount of advertising used by online companies to peddle their wares is simply staggering. With the popularity of search engines one advertising method in particular has become popular: the advertising text link.

But what is this “text link” and why should you care?

A text link is basically a simple advertisement that will appear when any Internet user makes a search on a search engine that offers this service. (All of them do!) When an Internet user creates a search for a particular field of interest the search engine will automatically go through its list of text ads and compare the word(s) entered by the user to the words stored in a special list for the ads created by the people who are promoting their website or products.

The most appropriate ad(s) for the search is selected and displayed offering a direct form of advertisement that will only attract customers interested in the particular topic.

How do you create such a text ad?

Making a text ad is relatively easy. After signing up for any of the search engine ad programs that site will provide you with a simple set of instructions on how to set up advertisements specific to their site. And I promise you. ALL of the different search engines have their own unique way of creating those little text ads.

But in order to create a proper text link ad we have to use so-called “keywords” to equate our ad to search terms.

(Note: Keywords are used by Web surfers to describe what they hope to find when performing a Web search.)

Whenever an Internet user makes a search on the Internet the few words he/she used to make a search are considered keywords. These keywords are stored by the search engine to create statistics of what words are searched often and how many of these words actually lead to specific results compared to similar searches. Searching for 'shoes' for example will yield a completely different result as searching for 'footwear' would even though these topics are almost identical.

In order to be able to display our ad to as many people as we possibly can we will have to make a list of these keywords that apply to their ads including all alternate words, common spelling mistakes and related topics.

Of course to avoid adding hundreds of keywords that will not attract an interested audience (adding the keyword 'sports' to our shoes ad would cause the ad to be displayed more often but would not necessarily mean it would get clicked more often). As a result we have to select the keywords for our ad carefully.

To help us with this task many search engines and companies provide tools that make it possible to take a look at the keyword statistics of the search engines. This allows us to select the best (most profitable) keywords from the list and add these to our advertising campaign.

With a little updating now and then this text link ad campaign can then potentially provide us with a continuing means of long-term income. Be careful though and monitor your spending until you feel comfortable with the advertisement. It is very possible to rack up a very large bill to the Pay Per Click search engines in a short time by using keywords that are too generic and are therefore clicked on constantly, but with no resulting sales. Be selective in your keywords and start with just a few to being with. Build your list up until you are comfortable with your results.

Google and Overture are still the two most visited sites offering text ad advertising. But, if you are interested in other high quality, but potentially lower priced search engines just visit:
http://www.sponsordirectory.com/low-cost-ppc/

searchEstate provides Free Advertising, Free Web Sites and Free Web Traffic...

2008-06-03T22:02:00.032-07:00

searchEstate provides free advertising and free web traffic via its revolutionary new search engine affiliate scheme. Complete with free web sites and Internet tracking tools to track your advertisements and adjust as required.

searchEstate has launched a new dimension in free advertising – The one and only search engine that is allied to the affiliate marketer. While Yahoo, Google and others charge for their advertising, this concept pays the affiliated advertiser and owner.

Exposure to the main business interests of the affiliate are to the fore, via an affiliate page where they can all be listed. That page is under the affiliates control and it also introduces searchEstate to its highly targeted visitors. As search engines provide 46% of all web traffic to web sites, this free advertising concept seems incredible.

Comparing that to just 1.2% of website visitors arriving by e-mail advertising and it starts you thinking about search engine advertising in a different light.

Providing the free web traffic via the free web sites and the free viral advertising component, searchEstate targets true interest via its web searching facility. This facility is integrated with all the major search engines, like Google, Yahoo and MSN.

Quote:
"I have been in several ad co-ops to advertise my business opportunities and I must say, this one has far exceeded my expectations! Not only am I getting sign-ups for searchEstate, but the way they do it is to advertise ALL my business opportunities at the same time. It is like 2 for the price of 1. This advertising method is nothing short of brilliant."

The claim that searchEstate is the fastest growing search engine in Internet history, would be of no surprise. Every marketer, affiliate, retailer and reseller can now grow their own piece of Internet advertising Real-Estate and benefit in several different ways.

When that Real-Estate is big enough, the advertising space can be sold as pay-per-click ads to other advertisers. This gives the Pro affiliate member an ongoing stream of residual income from his/her own free advertising network, while free members enjoy free web traffic to their main business sites.

Free web traffic is hard to find, especially the genuine kind of targeted visitors that make sales. This looks a very well thought out plan and is providing many people with the sort of advertising they both want and need, at a cost which is very affordable, or even free.

There is also a Pro version of the searchEstate model, which is relatively inexpensive for the benefits it provides. In today’s marketplace, the same sum could be spent within minutes on advertising that bears no fruit.

The free affiliate web site provided is not replicated. It has keywords and can be adjusted and optimised by the affiliate and indexed by the major search engines.
The Video Presentation is first class and explains the benefits in full. There are also lead capture and Invitation pages.

Going behind the scenes, we find tracking facilities for the advertisements and a complete score of impressions. This allows adjustments to ads that are not performing well. Banners, hosted and provided, are also available for placements upon other sites and in exchanges... More free advertising and web site traffic?

searchEstate stand-alone search boxes are appearing all over the Internet. They even provide an e-mail version of their Internet search! It seems no stone has been left unturned, in the bid to serve the affiliate with an above-average way of advertising their main business, alongside the searchEstate model.

Under current development is the brand new toolbar, which will be freely available to anyone. Incorporating many more features than any of its rivals, it will serve as a great introduction to the searchEstate way of advertising.

Main focus is given to the search results pages, which are far more prominent than the major rivals and enhanced to their fullest extent. Product quality is extremely high on the list of priorities to searchEstate customers.

You have to admire a program that gives so much to its affiliates and end users.

A real chance to forever nullify advertising costs and provide a healthy income via its ‘pay per click’ module, searchEstate will make a huge impact in the world of search engine advertising and marketing.

If this program can allow even the smallest of distributors or retailers to compete with the giants, then it is surely destined to become the ultimate internet advertising solution for every Networker, retailer and marketer.

My Top 12 Web Site Marketing Strategies

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If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's
therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Use several marketing strategies

Don't put all your eggs into one basket by only employing one marketing strategy. You could see evidence of this during the
latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, thus instantly
losing sales.

By creating more than one strategy to market your web site, you can soon see which one works the best by attracting the most
visitors.

Market with consistency

Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is the lifeblood of your
business.

Test marketing

Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.

12 successful marketing strategies:

Search engine optimization

Here are the locations where you should include your most important keywords or keyword phrases:

1. Meta tags (invisible)
Title tag
Description tag
Keyword tag
Alt tag

2. Page content (visible)
Weave your best keywords throughout the content of your pages. Focus on the first 250 words on your page and only use one to
three keyword phrases per page of content. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as
the hyperlinks in your site or and in outgoing links.

Search engines and directories

3. Submit to major search engines - Google is currently the main search engine to get listed in. If you get listed there, you will also
get listed in AOL, Netscape, and Yahoo and it's still free. This may change in the near future as the competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories.

Here are the other search engines to submit to:

http://www.searchenginewatch.com/links/article.php/2156221

4. Pay per click (PPC) search engines - if you wish to generate traffic to your web site immediately, set up a Google Adwords or
Overture campaign.

http://payperclicksearchengines.com

Email Marketing

5. Create a newsletter - most folks don't buy from you immediately but need to be contacted several times to put them in
the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in
touch with your subscribers. Be sure to include original content (not rehashed content) along with new products you wish to
introduce to them.

6. Email Course or tutorial - set up an autoresponder that will deliver quality information over a period of seven days. This
means you have multiple chances of contacting your visitor and promote your product or service at the same time.

7. Ezine Ads - create an ad for your product and find ezines that cater to your target market. Write several ads and track them
until you find one that pulls well.

8. Signature file - include this all your online and offline correspondence. Set up your email client so that it does this
automatically each time you send out an email. Include your name, who you are, what your business is about, a way to subscribe to your newsletter, your web site address and your email.

Link strategies

9. Write articles - ezine publishers are always looking for original content. You can include a link back to your web site in
your signature file. If several ezine publishers (that may have thousands of subscribers) publish your article, you can get
hundreds of links pointing back to your web site.

10. Reciprocal linking - get links from other sites that compliment yours. ie if you just offer web design and someone else offers search engine optimization you could exchange links with each other, thus adding to the quality of each of your sites.

11. Forums - offer your help to other forum participants then leave a link back to your site in your signature file. Popular forums are spidered regularly by the search engines, thus giving your site a link boost.

12. Offline marketing

Not all your customers are online. Market offline by including your web site information on all stationary ie letterhead, and business cards. Place ads in newspapers, trade publications, send out postcards, fliers and get involved in local organizations
such as the Chamber of Commerce. You can even set up your own local club or be a guest speaker for others.

Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These
are the keys to building a successful online business.

23 Ways To Use An Ad Tracker

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The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.

FOR AFFILIATES

#1. The Long Url Problem

Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this

http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=102
35&subid=89715

Do you think your reader will bother to do the necessary cut and paste to put it in a browser?

Probably not.

And that's probably one lost sale.

And even a one line affiliate link may exceed the permissible length for some ad posting requirements.

The solution: use a short tracking URL.

#2. Losing Your Affiliate Code

As an affiliate you may have your affiliate code embedded in a link something like this:

http://www.abc.com/123

Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)

The solution: use a tracking URL - so that your affiliate code number is never seen.

#3. Make Your Ad Stand Out

You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.

Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.

#4. How Effective Are The Links

You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.

#5. Changing Links

If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.

#6. Affiliate Program Discontinued

Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.

#7. Better Affiliate Stats

Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?

Compare a basic monthly figure say
- Jan: 39 hits

with a detailed analysis such as

- Jan 12: 10 hits
- Jan 13: 2 hits
- Jan 20: 21 hits
- Jan 21: 6 hits

where you can relate those dates to particular ad campaigns.

Tracking URLs will give you these improved figures.

#8. Checking Affiliate Stats

Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.

A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.

An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.

FOR EZINE PUBLISHERS

#9. Win Advertisers With Tracking Reports

If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.

Tell your advertisers about these benefits in your advertising guidelines

- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance

- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click

- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers

#10. Use Tracking Report Results

The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach.

Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.

#11. Measure Your Readership

You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?

Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.

For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.

AT YOUR WEB SITE

#12. The Problem Of Permanent URLs

Web sites are continually evolving and changing.

You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.

The solution ?

Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.

The external links, in your ebook for example, stay the same but they will redirect to your new page.

#13. What Are Your Visitors Doing ?

You have text links all over your site, links to your other pages and links to recommended sites.

Where are your visitors clicking ?

Where are they leaving your site, why, how can you stop them ?

Which graphic do they click on the most ?

Do they click on the text link more than the graphic link?

Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.

Use tracking URLs to replace actual links wherever you need to monitor click activity.

#14. Sell Website Advertising Space

You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).

#15. Stop Piracy

If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.

If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.

At the same time of course you can measure the popularity of the directory links.

USING PAY PER CLICK SEARCH ENGINES

#16. Better Click Activity Reporting

Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.

#17. Prevent Fraudulent Activity

You can compare your figures with the engine's and should query any large discrepancy.

If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).

OFFLINE MARKETING

#18. Check How Successful

If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in

- newspapers
- magazines
- flyers
- billboards
- press releases
- shop notice boards
- and so on

#19. Use The Time Reports

The date and time when clicks are made will allow you to check the progress of your ads, for example

- has your newspaper ad been submitted yet ?
- has your billboard notice been removed ?
- how long does a magazine ad stay around ?

For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.

EBOOKS

#20. Do Free Books Work ?

The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?

Put tracking URLs in the book and you will find out.

#21. Maintain Control After Download

Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.

OTHER WAYS

#22. Become An Ad Tracking Affiliate

Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).

Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.

#23. Privacy

You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.

How To Get Instant Traffic To Your Website For Only A Nickel A Lead!

2008-06-03T22:02:00.029-07:00

Pay-per-click advertising is one of the most cost-effective methods of getting leads known to Internet business owners. It gives you instant traffic, and allows you to test your business model in real time.

At the same time, pay-per-click advertising (or PPC) is not as simple to use as the PPC companies will have you believe. If you jump into the system without preparing for ‘tracking' your results, doing deep keyword research, establishing your ROI and most importantly, testing your ads, you'll lose a lot of money really fast.

Before we start talking about the major PPC engines, here's a brief overview of what you need to know.

The Basics Of Pay Per Click

There are some terms that you should know if you want to understand any discussion on PPC. Some of these are self-explanatory, some you might have heard before. Either way, go through this section and make sure to read those parts that you don't know of.

The PPC Model

In the PPC advertising model, you have three core elements – keywords , ads , and bids . These three elements are combined with ‘ placement ' to create an advertising model that displays ‘relevant' ads on search engines (in response to keyword searches), portals and websites that opt to display such ads on their pages (the ads to be shown are determined by a keyword analysis of the page).

For a PPC campaign, you need to know the keywords that you are targeting. For example, for a niche site that promotes a time management product, I would create a list of keywords that included keyword groups containing terms related to time management, productivity, saving time, self improvement and maybe even business soft skills. As I've told you before about keyword research, you should have a big list so that you capture most, if not all, of your target traffic.

The next step is to write the ad copy for the ads that will be displayed for your searches. The ad copy is extremely important because along with your bid amount, this will determine the ‘conversion rate' (explained below) of your ads. Write concise, compelling ad copy that highlights the benefits of your website / product, and avoid fluff.

Once you've written your ads, it's time to bid . The bidding mechanism differs from PPC engine to engine, but the idea is the same – your bid amount is the maximum cost (usually calculated in U.S. dollars) that you are willing to pay for each keyword. It's important to know how much you can afford in terms of bidding costs so that you avoid going into bidding wars with your competitors, and also so that you don't spend more than you make through this campaign.

Cost-Per-Click

Cost-Per-Click ( CPC ) is the amount you pay each time a potential customer ‘clicks' on one of your ads that they see on their search engine results or on websites. This is often less than the maximum bid amount you set for each keyword.

Conversion Rate

Conversion Rate is the ratio of clicks over impressions (the number of times your ad is displayed on searches or page loads on websites). A typical conversion rate is between 2 to 3 percent – that is, for every 100 impressions, you get 2-3 clicks on your ads.

Conversion Rate is closely tied in with the quality of your ad copy , and also with Placement , which I'll discuss next.

Placement

If there is more than one person bidding for a keyword (as is almost always the case), the placement of the ads (which ad comes in on the first slot, which comes in on the second, etc.) is determined by bid amounts of each competitor. The higher your bid, the better your placement (Google adds the conversion rate into their placement calculations, and I'll tell you how later). Your conversion rate to a certain extent depends on how high your ad is placed on the ‘rankings' and this leads advertisers to place high bids just to rank at the top. The trouble with this approach is that you might enter into a bidding war with your competitors and lose a lot of money.

Tracking

Tracking refers to measuring which keywords are bringing you the best leads or sales, and which keywords are bringing you ‘window shoppers' – people who are ‘compulsive clickers' and don't buy or sign up. Tracking your ad campaign will help you further fine-tune your ads and improve your ROI.

ROI

Your Return-on-Investment (ROI) is determined by how much you are spending over how much you are earning in net profits from your ad campaign. It's important to establish a base ROI before your start your ad campaign – assume a conversion rate of 1 percent – so that you don't over-spend and are able to run this campaign within your budget.

The Pay-Per-Click World

Currently, there are two major PPC engines, Google AdWords and Overture (now known as Yahoo! Search Marketing ). While there are many alternatives such as Espotting (now Miva), MetricsDirect and Kanoodle, the top two PPC engines are a class apart when it comes to delivering results.

However, one of the first pieces of advice you'll hear from most people is that bigger PPC engines such as AdWords and Overture are too ‘expensive' to break into (with CPC for top positions easily passing $3-$4 for many keywords, and reaching $10 for really competitive keywords).

In reality, if you are just starting out, it's critical that you pick one of the top two PPC engines. Why?

Traditionally marketers judge PPC engines on the following criteria:

Reach – How large your potential target market is.
Cost-per-click
Quality of traffic – Do the leads fit your customer profile? Are the willing to spend on your products?
Quality of service – The tools and help offered by the PPC engines.
Overture and AdWords beat their competition on all of these metrics except CPC. However, the benefits of ‘cheaper' clicks are more than compensated for by the ease of use of the big two, and more importantly, as any PPC expert will tell you, the quality of traffic from Overture and AdWords is far better than from other PPC engines.

Overture

Overture was purchased by Yahoo!, and recently renamed to Yahoo! Search Marketing. The name's not catchy, but with Yahoo! Behind the ‘second-largest' PPC engine on the Internet, you can expect that the quality of traffic and services will improve over the next year. Yahoo's acquisition of Overture is the single biggest reason advertisers have started paying attention to Overture again, although Google AdWords still commands leading respect.

Overture is a manually edited PPC engine. When you write ads for your website, these ads (and the keywords you specify) have to be approved by human editors before they can appear in search results on Overture partner websites. While this ensures that the quality of ads remains above a certain level, this is also a hassle, as new ad campaigns can take several days to be approved, and there is a distinct lag between the time you plan to improve a section of your campaign (for testing) and the time those changes actually go live.

Overture keyword bids are totally transparent, meaning that any advertiser can see at any time what other advertisers are paying for that particular keyword. This is both useful and harmful – advertisers can accurately target their ‘ad placement' positions, but knowledge of the top 2 or top 3 bid amounts can easily lead into a bidding war, and competitors undercutting your ads by posting a bid that is $0.01 higher than yours.

Google Adwords

Google AdWords is the leading PPC engine on the Internet, although it's closely followed by Overture. Combined, the two PPC networks are distributed on nearly every search engine or portal.

Google is totally automated – your ads go live within minutes of being written. This is one of the two significant advantages AdWords has over its competition – no need to wait for ‘approval' of your keywords and ads, which can take a few days on other PPC engines.

Google AdWords, like Overture, does not charge you your maximum bid amount, but just one cent more than the bid lower than yours. On the other hand, AdWords bids are not transparent like Overture – bidders have no idea what their competition is bidding. This reduces the threat of bidding wars.

The second advantage of AdWords is that it includes conversion rate calculations in its ad-ranking algorithm. Simply put, your ad may rank higher than your competitors' even if you are bidding lower, just because you have a higher conversion rate. AdWords rewards ads that are better written, and thus provides a subtle barrier against ad spam.

PPC advertising has become the ultimate marketing tool for testing new ad campaigns, business models and landing pages without spending too much money. Where else can you test a sales page by sending it 100 leads for $5?

If you are looking to promote your website / product effectively but cannot wait for your search engine rankings to show on Google or Yahoo, you should seriously consider PPC advertising as an advertising tool that not only brings in instant traffic (and sales), but is a hedge against ranking fluctuations by ensuring that you stay on the top page for your target keywords.

This is just a general overview of Pay Per Click marketing/strategies. Stay tuned for Part 2 coming soon, where I'll go into some much more advanced techniques to really ramp up your traffic, all the while spending less money!

Step 6- Starting A Home Business:

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Have you been a good student? Congratulations for making your dream of owning a home business a reality. Today you will learn how to get qualified traffic to your product web site and how to build your house list of email leads.

(If you missed the first 5 steps, you can catch up here) http://kenleonardjr.com/step1

Now that you have your online marketing system ready to go, it's time for you to learn how to bring targeted visitors to your site.

The fast way to get visitors to your site is to run targeted keyword based ads with one of the major pay per click search engines. You can open an account with Google AdWords, then learn how to use it properly. Though you can get fast traffic to your offer from a PPC campaign, you should direct traffic to your main page only for testing the offer and sales copy. The most efficient way to take advantage of PPC traffic is to send the visitors to a page that asks for contact info before they can see the advertised information. Those that don't give their email address (or more) are redirected to the sales page anyway when they close the lead capture page.

You must know what you are doing when advertising on Google, Overture and FindWhat, or you stand to lose a lot of cash very quickly. You can check out a very popular resource for learning the finer points of running ads with Google AdWords here: http://www.kljonline.com/GoogleCash.html

The online market research tool I mentioned earlier in this series would be a valuable tool for you if you decide to take advantage of Google AdWords. You can check it out here: http://marketresearch.for-your-biz.com

I mention this tool again because it comes with a very good AdWords tutorial. You could save some cash by getting the research tool with the free AdWords tutorial, then you don't have to get a copy of GoogleCash. You have to do something to educate yourself though, or you could really do some serious damage to your advertising budget.

Now for the cheap way to get traffic to your site, search engine listings. Learn how to optimize specific web pages to rank highly in Yahoo, Google and other major search engine listings. Create each page to focus on a specific keyword phrase that you found while doing online keyword research earlier in this series. But don't spend too much time on this method, since search engines are not very consistent in their listing ranking criteria.

The next method you can use for generating quality traffic to your site is to run ads in targeted email newsletters and ezines. Running ads will cost you some cash, but will really make your traffic meter go crazy. You can build your house list this way and make direct sales, too. Here is a free tutorial to help you write effective ezine ads: http://kenleonardjr.com/articles/WritingNetworkMarketingAds.html

Make sure you track every link you use in your email newsletter campaigns. Doing this will show you which ads are working and which are not. You will also find out which ezines are working, a valuable thing to know. What works for you will depend on your product and your target customer.

Writing promotional articles is a very good way to develop a long term traffic source. Write content that would be useful to your target customer, then ezine publishers and webmasters give your articles exposure to your market. This will send you high quality targeted visitors that like what you have to say. Here's another free tutorial for you, so you can learn how to write articles for web promotion that will bring you quality traffic: http://kenleonardjr.com/write

Buying banner and link space on high traffic sites that are related to yours can be a good source of targeted traffic, but be careful. You could spend a lot of cash, get a lot of traffic to your site but not get ANY sales or ANY leads! So start small and work your way up. This is a good rule to live by when learning to market online using any paid advertising.

Buying email leads is another effective way to get qualified visitors to your site, if done correctly. When purchasing email leads, make sure the lead signs up for your list specifically and that a proper record is made of the request. There are only a few reputable sources for co registration email leads, so choose carefully. Such a lead provider that is used by many professional online marketers can be found here: http://leads.for-your-biz.com

Put these methods into action and you will get targeted traffic to your web site and your offer. Some will produce short term sales while others will bring results later on. Some of these tactics will require a bit of cash while others will cost you your time. Don't make the mistake of thinking that your time is cheaper than spending cash, it is not. Treat your time as you would your money. Sometimes a small fee to get a job done is a lot cheaper than the time you would spend doing the job.

Now that you will be getting some serious traffic to your site, you will want to make sure you are using the most effective follow up series you can. Your follow up messages can make you a lot of cash if you know how to put it all together.

In Step 7 of this series, you will learn to follow up with your prospects effectively. How to deliver a powerful resource and sales message that will make buyers out of visitors that would have left your web site, Never To Return.

Don't miss it...

Great Website! But where are your customers?

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You have a great website now where are the customers?

A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website?

There are numerous ways to drive traffic to your website, in this article we shall examine the paid methods of getting traffic.

1. Pay Per Click (PPC)

Nothing new to anyone on the net. Every major search engine offers it in one form or the other. A great way to drive traffic to your site. But only if you know how to use it.

You must select keywords that will drive traffic to your site but will not cause your CPC bill to skyrocket without converting prospects into sales. Your description must also complement your keyword so that it reinforces your products and services.

The persons who click have interest in your goods but are still prospects. What goods are they interested in however. If my food site should use a keyword phrase "oral pleasure" relating to food and tastiness, I might be surprised to get a lot of clicks but no sales. Why, you might ask? Most likely the persons clicking on my link got there while searching for adult links for oral pleasure.

Funny you might think, but everyday, advertisers haphazardly choose keywords that have no bearing on their site. They now start to receive customers but have no conversions as these were not targeted visitors. By now the CPC bill is high and sales are still low to non-existent.

So for my food site, a better choice of keyword would be "jerk seasoning", and if I wanted to narrow my target market more with specific searches, I would use "Jamaican jerk seasoning". This would be sure to send me only targeted customers searching for my products. My conversion rate will be higher out of this batch of qualified prospects.

2. Text Ads

Advertisers can sponsor text ads for varying periods on different search engines.
These text ads run from as little as $12 per 3 month period and give good exposure to a wide market, but is again dependent on keyword and description choices.

3.Buy Traffic

There are sites that are wholly designated to selling web traffic. The rates vary but traffic can be bought from as little as $2.99 per thousand visitor.
The type of traffic is dependent on where the traffic is from. Traffic is generated from expired domains and redirected traffic. Traffic can also be classified into geographic regions and by shopping preferences. The more targeted choices are more costly but give a better quality visitor.

If your business is in the USA selling golf shoes, a US visitor who is a golfer is going to be a more qualified visitor than one who lives in Bahrain and does not know what golf is.

Some traffic sites send visitors based on auto generated views. This might boost the stats on your site but will not generate sales. You need to ensure that real people are viewing your site and not automated software. If you are going to pay for traffic then you need to get real traffic.

Some websites will tell you they are sending visitors, when they mean hits. 1000 hits is not the same as 1000 visitors. Everytime a visitor comes to your site they generate hits. Every image that opens generates a hit. So you can see the difference between the promise of 1000 hits vs 1000 visitors. 100 visitors just might, depending on your landing page, generate a 1000 hits.

4. Links

Joining paid link exchanges is a great way to get incoming links to your site. This method until recently was a good enough method, but Google's recent change to its view on paid Link Exchanges means that less value is placed on incoming links.

It is still a fairly valuable tool as the other members with whom you link, the traffic from their sites now have a link to you. The drawback is when your link is so far down the page that customers to that site will never have easy access.

5. Search Engines

Not by any means last or the least effective method. The major search engines will drive most of your traffic tot your site. Google delivers at least 60% of a sites search engine traffic, and so websites must be optimized and tweaked to achieve higher ranking in the engines. Higher ranking translates to appearing in the first few results. the higher up you rank and place the more your traffic from the search engine. With this method, optimization and submission of the site is paramount. A good SEO can tweak your site to make it search engine friendly including optimizing your meta tags such as Keywords, description and title.

Tracking Your Clicks and Conversions

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The fundamental core of a successful advertising campaign -- whether it be a PPC ad, banner ad or even newspaper ad -- is knowing whether or not your ad's are actually converting into sales or not.

If your ads aren't making you money then you're more that likely better off saving your advertising dollars and adjusting your ad's or using your marketing budget elsewhere in your company.

Both Google and Overture have built in tracking and conversion tools that you can use to get a holistic view of your current PPC ad campaigns. You can even use external tools which let you add conversion code to your website to tell you exactly which of your ad's are converting into sales and which aren't. This is often referred to as knowing your ROI or Return on Investment.

We need to know exactly how much money we are making per dollar spent on every PPC ad. If the ROI is positive and we are making more money than we are spending, then the ad is working and we can use this knowledge to further improve our other ad's or increase ad spending for that particular ad/set of keywords.

If, however, our ad's are costing us more than they are returning, then we can reduce our spend, change our approach, or remove these ad's altogether. It's a rather simple formula, but frustratingly ignored by many advertisers.

You must track your ads if you want to succeed with any form of Internet advertising. You should also constantly monitor and adjust your ads according to how they are performing, your return on investment, etc.

Reducing Click-Thru's

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Sometimes it's important to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products/services, or even the wrong target market.

The two quickest ways to reduce click-thru's are to make the description of your ad more targeted and to add the price of the product to the ad.

Making the description more targeted (as I've discussed above) can reduce your overall click-thru rate, but potentially increase the likelihood of a click resulting in a purchase.

In my earlier example, by adding the words "PHP script" to the description, we are effectively filtering out those looking for a hosted solution, downloadable software or even those with a server that isn't capable of running PHP scripts.

We also increase the targeting of our ad because we now know that the majority of those clicking on the ad are looking for a PHP script, which is exactly what our product is.

Secondly, by adding the price of the product you are selling to the end of the ad, you instantly eliminate those looking for free products, and target those willing to purchase your product or service.

Attracting People to Your Ad

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Now that we've selected our keywords, we need to get those searching to click on our ad, which in turn will result in them clicking through to our web site and potentially purchasing our product.

One of the simplest ways to get peoples attention is to use their search keywords in the title of your PPC ad. This has been proven to increase click-thru rates on ad's by over 50%.

Why? Simple. If the potential customer is searching for "ROI Tracking" and the title of a PCP ad begins with "ROI Tracking", then their attention will be grabbed instantly. He or she doesn't need to know much else, other than that the PPC ad is catered specifically for him or her.

One thing to keep in mind is that you can sometimes create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like "ROI Tracking PHP Script" as the title of my ad, which effectively would have decreased my click-thru rate, but definitely caters my ad more to a specific audience. Once again, this comes down to analysis and adjustment.

Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offer hosted solutions, whereby they manage the software on their servers in return for monthly or per traffic fees.

Our product caters to a different audience, those that want more control over their software, as well as those not wanting to pay monthly fees. So, in this example, I would make the title of my ad "Pay no monthly or per traffic fees".

Next -- and this is where experimentation is extremely important -- we need to create a description for our PPC ad that will attract the potential customer and let them know that our product is exactly what they are searching for. To do this, I start my ad's description with "Track PPC, campaigns & search".

Finally, it's good practice to add a "Call to action" at the bottom of your ad. If you're not familiar with this term, its usually an instruction to tell the person to do something, such as "Click here to view a demo", "Download Now", etc.

Marketing experts seem to agree that the average human needs to be prompted to click on an ad or take action, so we'll add this line to the end of our PPC ad's description:

"Track PPC, campaigns & search. Try demo!"

Selecting the Right Keywords

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The keyword selection process is probably the most important of all when it comes to creating your PPC ad's. You'll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected.

The keyword selection process begins by asking yourself just one question:

"If I was searching for a product just like mine, which words or phrases would I search for?"

Using your answer(s) to this question as your base, you can then use a thesaurus and common sense to start building your keyword list with plurals, synonyms, similar words, etc.

To see which keywords your competitors are using, simply try searching for them. If you see a PPC ad along the side for your competitor, then note that keyword down and add it to your list.

Another way of coming up with great keywords is to use the overture search suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion/

Type in a set of keywords and it will list similar keywords, including the number of times that keyword has been searched for on Overture (Yahoo) in the last month!

There's often a fine line between selecting keywords that are either too specific or keywords that are too general. Try to keep away from these, as they can often result in wasted PCP funds.

A typical example of this would be an ad that I created recently for our latest product, TrackPoint, which -- not coincidently -- is an internet marketing return on investment (ROI) tracking tool. Although the product is heavily geared towards internet marketing, using such a broad term would have made it virtually impossible to compete with the other advertisers.

The term "internet marketing" is searched for 825,674 times per month on Overture alone. Combined with the huge number of different advertisers that target this keyword, the top bid for "internet marketing" on Google AdWords is $13.84 per click! With an average of 240 clicks per day, a single day of advertising alone would cost $505!

Now, unless you have an extremely high conversion rate of visitors to sales, or you're selling a high priced item that usually has a high customer acquisition cost, I suggest targeting more specific keywords. Not only will this decrease your overall competition with other advertisers, but it will also increase the chances of turning your newly found web site visitors into customers.

Back to my earlier example, I chose to be specific with my keywords. One keyword was "ROI tracking", which is searched for 1,828 times per month on Overture and has a much cheaper top bid. This keyword is also more targeted to the product I was marketing, meaning that a large percentage of people clicking on my ad should turn into customers.

It's also helpful to note that taking the top bid is not always necessary, and anywhere in the top 5-10 can generate great leads. This really does come down to budget and analysis.

Tips for Successful Pay-Per-Click Campaigns

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Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it's actually quite easy and can end up becoming that one marketing method that you can't live without.

What I'd like to do today is provide some tips and techniques that I personally use when creating and monitoring PPC ad's. Hopefully these tips will help you in your future marketing endeavors.

Experimenting With Different Search Engines

There are many PPC search engines, with some being better than others. The top two are Google and Yahoo, which was previously known as Overture. It's a good idea to start your PPC campaigns with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

Generally speaking, I've found Google Adwords is better for more technically orientated products or services, including software, hardware, web design etc. Yahoo, on the other hand, is better for general consumer products, including insurance, toys, music etc.

What I wrote in the previous paragraph is very general, and you should analyze your campaigns carefully to see where they are performing their best. We'll discuss this in detail a little later in the article.

2. Viral Effect of Advertising:

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Some ads go through click tracking systems which may prevent them from being indexed by search engines. This means that the only value of those particular links would come from direct traffic. Sometimes ads lead to additional exposure though.

3. Effect of Link Rentals on Search Relevancy:

Many links have a greater indirect value than direct value.

When someone links to your site it is seen by search engines as a vote of quality. The anchor text and other page elements such as the page title and headers may also help search engines further classify the link. On image links the image alt text plays the roll of the anchor text.

On the commercial web many links are bought and sold, and thus for search engines to remain relevant they must find ways to regulate link purchasing.

Some of the things you may want to look for when buying links to help maximize your ROI and minimize your risks:

* Are the links direct links? Links that go through an ad server usually do not help build your link popularity.
* Is the page on theme? On topic links from industry hubs are given significantly more weighting in clustering or community based algorithms such as Teoma's topic distillation and Google's Hilltop. If the site allows off topic links then it has a greater chance of having its link popularity blocked or devalued.
* How many links are on the page? If a page sells an unlimited number of ads then the outbound link popularity is split up many ways, and that also could look a bit unnatural to search engines. If there are hundreds of internal links on a page then each additional link will be getting an exceptionally small share of link popularity.
* What anchor text can I use? If you can use descriptive anchor text then the value of the link is greater since the link text helps search engines understand what your site is about.
* What is the cost difference between site wide and individual page links? Generally site wide links may drive significantly more direct traffic, but likely they do not provide much additional weight beyond a single link from the best page on the site.
* What is the PageRank of the page? Generally many people place too much value on PageRank, but a higher PageRank does equate to greater connectivity and slightly additional value.
* Who links to the page and to the site? If the page or site is well connected within your topical community then search engines will likely consider links from it as being far more important than links from pages which are not as well connected.

Summary:
To best determine the value of a link you need to consider both its direct and indirect effects. Generally it is best to buy on topic links since they provide both direct and indirect value.

How Much Traffic Does the Site Receive:

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Most honest webmasters who sell ad space understand that the traffic they receive is a large part of their ad value and should have no problems giving you that information.

Some systems such as Alexa also track traffic, but their statistics can be inaccurate due to their limited distribution.. The best way to use such systems is not for traffic estimates but for comparisons between sites. Note that Alexa has a heavy bias toward webmaster resource type sites. Additionally other companies such as Hitwise may provide more accurate traffic statistics.

From the base traffic level there is a bunch more research you can do to determine how much traffic the site may bring:

* Who currently advertises on the site? You may want to ask them about their advertising experience. Some ad networks such as AdBright show past advertisers average cost per click and ad renewal rates.
* How many ads are on the page? Each additional ad will split up some of the traffic.
* Where does your ad sit? Ads that are tucked away in the footer or in common ad space may get less exposure and drive less traffic. Ads near the content may gain additional exposure and drive more traffic.
* What ad formats can be used? Certain ad creatives may provide greater value than other ads.
* What is the ad turnover rate? Advertisers tend to stay with a site that delivers traffic. A high turnover rate may indicate other problems.
* Have advertisers made any suggestions? Ask if any of their past advertisers made any suggestions or stated that they found any particular setup as being especially helpful.
* Is the traffic seasonal? Some sites have large shifts in traffic volume due to seasonal factors.

How Related is the Audience?

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It will be somewhat of a guesstimate as to how exactly how related the traffic will be, but generally it is fairly obvious when something is on theme or off theme. Some things you may want to consider when determining traffic quality:

* What is the mood / mind set of their traffic? Related traffic may not be traffic that converts. At the 2004 Webmaster World Las Vegas Conference a speaker mentioned that a website about prom hairstyles may not be a good place to advertise prom dresses since girls do not usually look at prom hairdos until after they have already purchased their prom dresses.
* What product should I advertise? Sometimes it makes sense to send traffic to your home page while other times it is more logical to advertise a specific product because it is hot or more related to that particular audience.

What is the Quality Level of the Traffic:

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Where does the bulk of their traffic come from? Someone recently asked about ePilot, the pay per click search engine, at Search Engine Watch forums. Andrew Goodman replied "The first question I would ask myself would be: 'where does ePilot's traffic come from?' Answer isn't clear? Then it would be no surprise that the so-called traffic doesn't convert to anything."

This same concept holds true with any site. If you do not see any quality inbound links that could indicate a problem: or they could get most of their traffic from pay-per-click ads. Whatever the case, if you are going to spend money renting links for traffic, make sure you know where their traffic comes from.

1. Direct Traffic from Link Renting:

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Link renting can drive significant direct traffic. The first things you need to know are:

* what is the quality level of the traffic?
* how related is this audience to my product?
* how much traffic does the site receive?

What is Link Renting?

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Link renting is a means to ‘rent’ the popularity and traffic flow of another site – you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly drive more targeted traffic toward your website.

Many industries such as travel, pharmacy, pornography, and gaming have search results which are hyper competitive and require heavy advertising or aggressive SEO techniques. Some niche websites may see an even greater ROI on smart link rentals since many of their competitors may not include link renting in their online marketing budgets.

Some rented links provide great value in direct targeted traffic, whereas some other links provide greater value from the effect they have on search relevancy.

Most links are rented on a monthly basis with an option to renew at the end of the month. Some link prices can be as low as a few dollars a month whereas some can cost thousands per month.

There is no singular one-size-fits-all way to directly assume the value of a link. Most effective marketing has risks associated with it, but you can minimize the risks and maximize your return by breaking the value of the link down into its elements:

5 Steps to Profit from Google Adwords

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Although I was marketing online since 1997 and was making money on the Internet, as soon as I discovered the famous
GoogleCash ebook I was instantly hooked. It seemed so easy to profit from Google Adwords: just join an affiliate
program, promote it on Google Adwords pay per click (ppc) search engine starting from only five dollars, and watch
your profits soar...

However, soon I realized that it was not that simple. You must know how to select profitable affiliate programs, how
to research keywords and group them in ad groups, how to bid and manage your campaigns, how to track your keywords
and ads, etc.

The subject was very interesting for me and I just kept reading a great deal of information related to making
income with Google Adwords: ebooks, guides, tutorials and e-mail courses.

After trying to implement the knowledge gained in practice, after long trial and error months, I was finally making profit and not losing my money.

Here are five little-known steps that you should take in order to profit from Goolge Adwords:

1. Target profitable two-tier or residual income niche markets.

2. Use effective tools and software for your Google Adwords keyword research.

3. Get a domain name, a hosting account, and create a simple landing page with an opt-in form.

4. Promote your landing page with Google Adwords and capture your visitors' e-mail addresses.

5. Follow up with your subscribers and profit by pre-selling your niche products or services.

Let's quickly analyze each of the steps outlined above and see why you should stick to the plan if you want to
maximize your income from Google Adwords.

Promote Profitable Niche Two Tier Or Residual Income
Products And Services

First, the products or services that you will promote with
Google Adwords should target a niche where people have lots
of money and are willing to spend it.

Second, you can make much more money if you advertise two-tier or residual income products or services.

Usually, majority of Google Adwords books teach you to choose an affiliate program from publisher networks like
ClickBank, Commission Junction, LinkShare, etc. But these are the programs that everybody use. So, try to do a
research on two-tier or residual income programs in your target niche, and you may be surprized with the results...

Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your sales, you
earn commissions on their sales too.

A good example of residual income programs are web hosting affiliate programs where you can profit from your sales
lifelong!

Use Effective Tools for Your Google Adwords Keyword Research First, did you know that you can spy on your competitors
keywords by using an amazing tool called GoogSpy:

http://www.googspy.com

Simply, enter a domain name of your direct competitors and see what keywords they are bidding on. This little-known
secret could make your online profits soar instantly.

Second, as you probably know, the competition among advertisers in ppc marketing is fierce. That's why you
should avoid using only free keyword research tools like Overture's Keyword Selector:

http://inventory.overture.com/d/searchinventory/suggestion

You will miss lots of profitable keywords if you do so. To succeed with ppc the only tool that works is WordTracker:

http://www.adwords-revealed.com/wordtracker

You should take at least a one day's subscription when you are ready for your keyword research.

Get a Domain name, a Hosting Account, and Create a Simple Landing Page

If you don't have your own web site for your niche product or service that you advertise with ppc search engines, you
are leaving money on the table. Here's why...

Capture Your Google Adwords Visitors' E-mail Addresses

Yes, you can promote affiliate links directly with Google Adwords. However, this way you will lose lots of prospects
that could be contacted later.

Picture this...

When you promote an affiliate link you drive traffic directly to your affiliate web site. If a visitor doesn't purchase the product or service immediately, the chances are he or she will never purchase from your affiliate link again.

Of course, top affiliate programs place cookies on their web site visitors' browsers. This way you get paid even if your referral returns to your affiliate web site later. That's why it is important to select the best affiliate programs from the begining.

If you can achieve 1% visitor to sales conversion ratio (it means 1 sale from 100 visitors) with Google Adwords - you have a winner!

Imagine... What if you could set up a simple opt-in form on your landing page and write a great copy encouraging your visitors to subscribe to your newsletter or an e-mail course? You would enjoy not 1% but 20 - 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google Adwords!

You see, when you capture email addresses, you build a list. And, as they say - money is in the list!

Follow Up With Your Subscribers and Pre-Sell Your Products and Services

This step is where you make real profit. Simply, create quality targeted content in your newsletter or ecourse and follow up with your prospects using autoresponders.

It is said that online products and services are sold after 7 - 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

This simple surefire action plan should help you boost your homebased Google Adwords business profit instantly. As you can see, without a web site you cannot profit as much as you could by simply creating a one-page website.

Getting NON-STOP Traffic By Writing Articles

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Dreaming of getting tons of targeted traffic to your site without spending a red cent? Fantasizing of effective free advertising?

Then you should deffinetely start writing articles for promotion!

The things you’ve gotta love about articles are:

A. They’re free to submit, allowing thousands of people to read them (and see your web link) without costing you a dime.

B. They prepare a visitor for purchasing your product or service much more effectively than a three line Pay Per Click ad possibly could.

C. They create a ton of inbound links to your website, which in turn boosts your Search Engine ranking (making it easier for people to find your site).

So, whether you have a product to sell, an affiliate product to promote, a newsletter, or just want more truly targeted traffic to your website, writing articles is THE way to go.

Here are the 4 steps to getting NON-STOP traffic using articles:

1. Write an informative, interesting article that your target audience would enjoy reading. Make sure that the subject covered in your article relates to the content on your site or you won’t convert very many sales or opt-ins.

For instance if your website caters to dog owners: DO write an article on the different breeds of dogs or anything else to do with dogs, but DON’T write an article about cats.

2. If you don’t believe you can write a very good article then pay someone else to write it for you. Elance.com is an excellent place to find potential article writers. Someone on Elance will write you a quality article for a low one time fee, and then you just slap your name on it and promote it as your own (this is perfectly legal).

3. The next step is writing the “ad” that is inserted at the end of your article in the byline, author’s bio, about the auther, resource box or whatever else it may be called. This little 3 to 5 line “ad” will entice your readers to visit your site.

EXAMPLE:
Jane Doe is the author of “Hot Copywriting Tips,” a must have online newsletter for all website owners. Go to http://www.JanesSite.com to grab your FREE copy now.

4. Submit your article to every article site that has a category relevant to your article, and you’re ready to roll.

My favorite article sites are:

www.ideamarketers.com

www.goarticles.com

www.articlecity.com

www.articlesfactory.com

www.buzzle.com

www.ezinearticles.com

www.netterweb.com

www.isnare.com

Now get started promoting your articles. Get them out there fast if you want to set your traffic counter spinning.

Real Estate Website Template or Custom solution?

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Your Online marketing for Professional Realtors Building your Real Estate website with template or, custom solution.

Online marketing for Realtors involves the application of many different online tools. As a professional Realtor, the decision as to which of these tools is best for you can be somewhat confusing. Here is a break down and brief explanation of some of the many options available to realtors in this modern age.

First you need a website. Your Real Estate website introduces you to you customers and establishes you as a professional in your field. Your website should be attractive, informative and easy for your potential customers to navigate. There are an endless number of people and companies online that can build a website for you. However, I would suggest you have your site constructed by an individual or company that specializes in building Real Estate websites.

Next you have to decide if a "template" website is right for you or, should you look for a "custom built" solution. There are several online companies that have excellent, Real Estate templates available. They have the look and feel of a professionally designed site and include all the bells and whistles. Included in many of these templates are MLS or IDX capabilities, dream home finders, featured listings, pages as well as mortgage calculators, dynamic mapping to available listings, contact us, and about us pages and much more.

A custom designed website is also a very real option. There are web developers out there who concentrate on Real Estate sites. There is a greater amount of flexibility to a custom designed site. Custom designers utilize the most cutting edge technologies available, such as flash, slide shows, dissolving text, mouse rollovers, virtual tours, and more. A custom Real estate website is a thing of beauty and can give you a truly unique online presence.

There are two other factors you should give a great deal of thought and consideration to when making your decision. There is the cost involved, but equally as important is how much control you want to have over your site after it is finished. Down the road you will inevitably want to make changes to your site. You need to consider how this will be done.

There is an excellent template driven, Real Estate website company online that I would highly recommend. To begin with you can get a Free website to work on and customer support while you are learning is 100% Free. They have over sixty custom built templates available and you can change your template anytime you like, on the fly. There is no software to download, you simply go online, log in and work on your site. When you decide to publish your new website, you can have your completed website live and on the internet for less than twenty dollars per month. This solution allows you to have complete control over your website and at a cost per month that is less than the cost of taking the kids to McDonalds for lunch.
A custom solution will most likely cost, anywhere between nineteen hundred and thirty five hundred dollars. The expense can be well worth it, as they are one of a kind, and unique to you and the professional image that you want to present.
However, You will have to contact your webmaster when you want to make any changes. There is usually an expense involved. I have only been able to find one company that offers a completely custom solution, and gives you complete control of your website after it is completed, and has 100% Free customer support for as long as you own your site.

Strategic Internet Marketing!

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Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?

Most online marketers are lost in the woods of the internet.

So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques.

You're probably asking, what are strategic internet marketing techniques?

Let me start by telling you what it is not!

Strategic internet marketing is not buying 100,000 guaranteed hits.

It is not aimlessly placing banner ads all over the internet. It is not about using free classified ads and it is certainly not about depending on surfing for traffic sites.

Strategic internet marketing is simply about having an advertising PLAN that utilizes proven marketing tactics to get high converting results. Every promotion must have a purpose and it is critical to track the results of each and every advertisement.

Tracking is vital to finding ads that are successful and more importantly finding those that are NOT. Ads that do not perform need to be thrown out and those that do convert need to be rolled out on a larger scale.

If you are going to be serious about marketing online then you have to get serious about tracking your marketing methods. I will only say this once, if you do not track the results of your advertising methods you might as well throw your money out the window of a moving vehicle.

Now, that you know the importance of tracking your ads, let's talk about marketing techniques that work! To make a living marketing on the internet, you need to use these methods. If you don't, you will join the long list of people that say you can't make any money selling on the internet.

Below I have listed some of the marketing techniques I have used to build a profitable online business from the ground up:

Pay per Click Advertising - For the fastest and most predictable results Pay per Click can't be beat. If done properly, you can get immediate traffic that is laser targeted and high converting.

Write and Submit Articles - This is one of my favorite marketing techniques because it does two things for you. The first is that it builds credibility for you and your web site. Second, it is a tremendous way to drive tons of targeted traffic to your site for free. You don't have to be Hemingway, your articles just need to be informative and have very few grammatical errors.

Start Your Own Ezine - This is probably the most powerful marketing tactic on the web today. Having your own list of subscribers to send a newsletter to on a regular basis is powerful! I would much rather obtain a new subscriber over a single hit to my web site.

Banner Ads - Banner ads can be extremely successful and are a very cost effective way to drive traffic to your site. The most effective banner ads are text rather than graphics. Write a compelling ad that forces them to click, and this technique can provide you lots of sales.

Viral Marketing - Give something away that people can use and put links to your web site in it. Information is a powerful tool in marketing. Allow them to share it with their friends and family. Before you know, you will be getting a stampede of traffic to your site.

Linking - Reciprocal linking is critical to your online success. This is a time consuming tactic but it is well worth your time and effort. Search engines judge the importance of your web site by the number (and quality) of incoming links pointing to your site. By the way, writing articles is a great way to get high quality incoming links pointing to your site.

Ezine Ads - Purchasing ads in quality ezines is like doing joint ventures without sharing the profits. You need to identify ezines in your niche that you can run promotions in. This is an excellent way to get your ads in front of thousands of potential customers at an excellent value.

Search Engine Optimization - You need to make sure that your pages are fully optimized for the search engines. The cheapest and most targeted traffic you can receive still comes from high search engine rankings! Make sure your site is optimized and anchored to certain keywords that are relevant to your site.

If you will stick with these proven marketing strategies you will get more laser targeted traffic to your site than you know what to do with. You may even have to get more server space and buy a wheel barrow to get your deposits to the bank!

So forget about the gimmick marketing tactics that are all over the internet. Stick to what works! This list is not that long and online marketing is not that complicated. To be successful you need to implement proven marketing methods and have a strategic internet marketing plan. Make sure that every ad is tracked and that it has a definite purpose in your marketing plan.

So quit wondering around aimlessly in the woods and start thinking about marketing strategically!

Ten Adsense Tips for Maximum Click Through Rates.

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1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially Banners have a less of 0,5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them again having the same color with your website's background.

4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.

5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside
your document's text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay per Click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways is link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because search engine's algorithms are extremely clever and they will ban your listings.

7) Do not rely on one website. Yes you can make money with one website but try to make as more as possible.

8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps

10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find relevant ad in your page he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.

First the file must be saved with the appropriate name for example: Golf-Secrets.html if your article is about golf. So the webpage will be:
www.yoursitesname.com/Golf-Secrets.html

Second thing you must change is your title tag. For example:
Title Golf-Secrets article title

Third is the heading. The first sentence must have this heading:
12 Golf secrets

If You Build It, They Will Come...

2008-06-03T22:02:00.010-07:00

...No they won't. On the web, building a web site is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won't even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion.

Web Directories
The basic part of any promotion campaign, web directories, whist they may not generate much in the way of traffic, will help in your site's search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at http://info.vilesilencer.com.

Pay Per Click Advertising
This is advertising such as PPC Search Engines, like Yahoo!'s Overture, and contextual advertising, like Google's AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although $5 may not sound like much, $5/day is $150+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this.

Quality Traffic, not Just Traffic
It's what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Autosurfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless.

Repeat Traffic
Unless you only require visitors to visit your site once, because you are selling a one-off product, and your sales copy is fantastic enough that they are hooked to buy on the first visit (and if you are regulary doing this, write an ebook explaining how and sell it), you will want visitors to return. If there is nothing of value at your site, visitors may come once, but they won't come back of their own accord. Typically, it is estimated that a prospective customer will be exposed seven times to a product etc. before buying.

Reciprocal Linking
Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn't really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely use the other, but the sites are not in direct competition. You can also swap links with web directories that require a reciprocal link.

One-Way Linking
Considered the best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box at the bottom, then posting the article on the directories such as GoArticles, or by sumbitting to the ezines. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to

Pay Per Click PPC & SEO Advertisting

2008-06-03T22:02:00.009-07:00

Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as long as your paying for it. Of course ad campaigns can also be very expensive to run and maintain so you need to be sure your squeezing everything you can out of it. You should only proceed with a ad campaign if you are positive your site is the best it can be, otherwise you may just be pouring money away. There are thousands of companies on the internet who offer to provide you with ad campaigns, many of which never deliver, do not let any of these points put you off advertising.

If you want quality traffic with affordable prices you are recommended to stick with the major search engines and their partners. Google Adwords, Overture and MSN are all well respected companies which will deliver you the best traffic. All of the forementioned websites use pay per click systems which can be perfect as they drive traffic with keywords you specify directly at your site, these advertisers are all interlinked with the main search engines so you should expect to get the most widespread sections of the population from them. Because they have the traffic numbers to support ad campaigns there can sometimes be bidding wars on popular keywords, I advise you to stay away from popular keywords and do your research. Overture provides a free Keyword Selector Tool which can help you find out how much traffic similiar keywords recieve each month, these are usually a lot cheaper and still provide the same high quality traffic.

As I mentioned before advertising wont necessarily mean a good flow of traffic after you stop paying, other routes of advertising can mean you get listed in a search engines immediately for a set fee. Yahoo offers the ability to pay for a index within their search engine or directory, although your site still needs to abide by the same rules as other sites it gives you the opportunity to get indexed immediately within the search engine, a more subtle way of advertising power. Alternatively you can find quality sites that are related to yours on Sitepoint.com and WebHostingTalk.com who may be willing to put a one way link up for a nominal fee.

You may find websites on the internet offering "banner exchanges", "free traffic" and other such promises, I wouldent look at them twice unless you want to lose out. The traffic they send you is of the worst quality, many of these websites operate bots, own networks of link farms and even pay people to visit your site. This of course means that no one being referred from these sites are actually interested in your content or services, in worst case scenarios you may even end up being banned from search engines due to these malicious sites. Even if they are reputable companies it is hard to judge whether they will work for you, many of the smaller search engine companies simply do not get the traffic to give you value for money.

Work From Home Internet Business With PPC Search Engines.

2008-06-03T22:02:00.008-07:00

If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that’s what you are thinking you better keep working for someone else and forget about working from home with your own internet business.

I have been paying for traffic ever since I started my online business over 4 years ago and one of the best sources of targeted traffic is through pay per click search engines (PPC) or pay for placement search alternatives like Google adwords or Yahoo Sponsor Listings, formerly Overture.com .

Google adwords and Yahoo Sponsor Listings are the kings of pay per placement search engines. They are also the most expensive but you will get the most targeted traffic from them. If you cannot get a free listing in the top 10 on their main search results under the sponsored listings then you may want to consider pay per placement. Sponsored listings usually appear at the top above regular listings on Yahoo, and down the right side of the page at Google.

If Google and Yahoo are too rich for your liking then try some of the smaller PPC search engines like 7Search, Findwhat and or Kanoodle. I have put together a web page with links to these PPC search engines at the following web page.

CLICK HERE-----> http://bigmoolla.com/ppc.html

The key to good PPC advertising is to find cheap key words under .50 cents per click that will land you in the top 5 positions. There is no need to be number 1. A number 5 placement may cost you a few cents per click less and you will likely get the same traffic or in some cases even more than a number 1 spot. Try to pick as many key words as you can that are directly related to your product or service.

If you are advertising a work from home internet business try breaking down what I just typed. Work from home, home internet business, internet business, work from home business, home business. YOU GET THE PICTURE.

If you want to advertise a product like multivitamins try keywords like vitamins, supplements, vitamin supplements, health supplements, diet supplements, multivitamins. YOU GET THE PICTURE.

If you don’t have your own web site and only an affiliate link you may have to get a redirect URL from someone like http://tinyurl.com . Most of the PPC engines will not allow you to use an affiliate link. But you can get a tinyurl for free and have it re-direct to your affiliate link. If your affiliate program allows you to key code for testing purposes like SFI does then you can get several tinyurls and direct them to a different key code. That way you can actually test your PPC ad campaign to see which key words are working the best for you. This is important if you want to reduce your advertising dollars without sacrificing traffic to your web site. (We all want to do this right?)

PPC is only one advertising method that you should be taking advantage of, but it’s an important one so give it a try if you have not already. It may just change the way you do business and effect how much money you make with your work from home internet business.

Adwords, Affiliate Marketing And Cashing

2008-06-03T22:02:00.007-07:00

It's going on right now.

The biggest spend online ever.

It stands to reason that each year more and more people get online. More of the people online begin using their credit cards to shop online and more of these shoppers realise the great convenience that shopping online offers. So they start to spend more on a wider variety of products and / or services.

So when Xmas comes around it makes more sense than ever to do the shopping online from the comfort of their home. They avoid the crowds, the traffic, stay in the warm, comparison shop, read online reviews and then get exactly what they want and get it cheaper too.

You can tap into this huge spending surge right now by utilizing Google Adwords and Affiliate schemes.

Things have changed at Google HQ when it comes to Adwords you can no longer link directly to an affiliate site.

You may now wonder how you can make any money with Adwords and affiliate schemes.

As it goes the change in policy at Adwords had zero effect on the most profitable affiliate promoters. In fact for the smart ones and even the not so smart ones it actually increased their profits!

How? well it's simple.

The smart affiliates didn't send their prospects directly to an affiliate site anyway. Instead they constructed their own site on which they presold the product or service they were promoting. By presell I mean they softly emphasised the benefits of the product, showed mouth-watering pictures, made comparisons to other similar products to emphasise the benefits of the product they were promoting. In essence they wrote a favourable, and what appeared to be an unbiased review.

You can do exactly the same. You don't need a full site just a single landing page will do. You could even have a page for each affiliate product you're promoting on the back of one of your existing sites.

The single biggest thing to keep in mind when you do this is that you must not go for the hard sell. Try to be unbiased and if there are bad points to the product you're promoting via Adwords be sure to mention them.

In fact I'd go so far as to say, make sure you list something you're not happy with.

I know that sounds nuts but it will give your review much more credibility than if you gushed overly enthusiastically about how great this product is.

Mention a bad point or a minor irritation but then be sure to follow with a major good point or qualify why exactly you didn't like this one feature.

What should you promote?

You need something either with a good conversion or a high commission. Preferably both. You also need to find low cost keywords and lots of them if possible. That goes for anything you promote really.

Consider what people will be buying this Xmas. What has the largest price tag but is still in high demand?

Ideally stay away from the obvious e.g. ipods, Xbox's etc there will be too much competition and so to high a click cost.

In conclusion the method of promotion mentioned above has served many people well and in fact resulted in, believe it or not, an annual six figure income for more than one lucky affiliate marketer.

Get your Adwords Xmas campaigns running now. Each day you hold of on starting your Xmas Adwords campaigns you loose money.

How Do I Adapt To The Internet? - Marketing Your Business

2008-06-03T22:02:00.006-07:00

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Do you hire an SEO company or do you learn yourself?

Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.

Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.

Old Fashioned Marketing Tactics:

In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.

Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.

I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.

The ULTIMATE secret to internet marketing is simple...

A concept I call "T.I.M.E."

T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of your internet marketing campaign:

Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005

Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005

Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006

Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006

So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.

Welcome to the world of marketing your company on the internet!!!

This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.

For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!

In Conclusion:

Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.

I hope you've enjoyed this article!

New hottest craze to hit the Internet - Pixel Advertisements

2008-06-03T22:02:00.005-07:00

Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.

I generate traffic to my website through traditional channels such as writing articles, submitting to directories, link exchanges, Search Engines, etc. I also have supplemented this traffic through paid advertising methods such as Pay per Clicks (PPC), paid inclusion, and banner rotations to name a few.

I remember a few years ago when I could target a high traffic keyword through the Pay per Click search engines for .01 cents a click. Wow! Those were the days. Now, you’re lucky to get that same keyword for less than a $1.00 a click.

While some of these advertising methods bring decent traffic, most are becoming oversaturated with advertisers, which automatically brings the price up and the effectiveness down.

Recently, I stumbled across another advertising method that is affordable (and sometimes free) that is highly effective. In fact, I’m seeing these sites Alexa rankings shooting from 800,000 to the 1,000’s in less than a months time. The upward trends on the Alexa charts are without a doubt astonishing.

This new type of advertising is called Pixel Advertising. Go to any of these pixel websites and you will see a multitude of small boxes. Each box is usually equal to a 10 x 10 pixel in size. The costs of renting these boxes are ranging from $5.00 a box to $25.00 a box, and some of them are actually free. Simply select the quantity of boxes you want and upload your image.

The “BEST” part of this is that your image will stay on that site for up to 10 YEARS!

The demand for this type of advertising exposure is in high demand and these sites are popping up all over the Internet. My suggestion is to find one of these sites that are just getting started and offering the free or low cost pixel boxes.

Get your image on these sites and sit back and wait approximately a month for the traffic to get going good. As the traffic surges, the free spots will not be available any longer and the cost of the pixel boxes will rise.

You have nothing to loose and absolutely everything to gain. This type of advertising is sure to get oversaturated and less effective over time, but at the moment, it’s the cheapest most effective advertising method on the Internet today.

Future of Low Cost Promotion

2008-06-03T22:02:00.004-07:00

With the ever-increasing prices for search engine promotion and pay per click advertising, it has become next to impossible for low budget businesses to compete effectively in that field. A unique concept, piggyback promotion, looks at search engines from a completely different angle. By docking two of the most effective forms of online advertising, it is now possible for low budget businesses to compete on the same level as that of the more financially blessed.

(PRWEB) April 6, 2004--It is an undeniable fact that search engine visibility has become a fundamental necessity to any business - both large and small.

- Predictions for 2005 suggest that there will be a billion people online globally (IDC).

- Research shows that 85% of all traffic to websites and 70% of all online purchases originate from a search engine or directory, like Google, Yahoo, or MSN. (According to the Georgia Institute of Technology and Jupiter Research.)

Although search engines are hands down the best source of targeted visitors, due to the expensive nature of search engine promotion and pay per click advertising, most businesses with a low marketing budget simply give up on the whole idea. Those who still dare to tread the rocky, narrow road by themselves, end up tired and disillusioned by the whole experience.

But what if the concept of search engine promotion was approached from an entirely different angle? Rather than trying to make your "website" visible, concentrate on making your "business" - the actual product(s) or service(s) - visible.

A1CyberAds (http://www.a1cyberads.com) has taken the two best methods of advertising, namely classifieds and search engine promotion, and combined them into one, the CyberAd.

The advertiser puts a full-page detailed description of his business on A1CyberAds, much like a large classified ad - large enough to satisfy the search engine spiders (also commonly known as robots or crawlers). This is then manually optimized by a professional and promoted to search engines and directories worldwide. In effect, this business is "piggybacking" on A1 to attain high rankings.

In this way, the advertiser's goal to draw people to his "business" through search engine visibility is accomplished at a mere fraction of the price it would take to promote his own "website".

An interesting side-effect that can be expected stems from the latest shift in Google's algorithms to giving preference to sites that are rich in content. This, however, is more easily said than done for the webmaster of a small site.

On the other hand, if many small businesses were to come together on one site, that site will automatically become content rich, resulting in the fact that each CyberAd will have a better chance of ranking high.

If you're one of the millions who have given up hope on search engine visibility, then piggyback promotion is definitely your answer. No more wasted time and money on search engine submission or pay per click keywords. And no more burning the night oil trying to stay on top of the ever-changing search engine algorithms.

Five Secret Tips to Pay Per Click Advertising

2008-06-03T22:02:00.003-07:00

Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.

Are your keywords too broad?

Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.

Is your ad dull or attention getting?

It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"

Double Check your URL!

Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.

What is your competition doing?

It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.

What should my title be for my PPC ad ?

Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.

The bidding war is on

Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.

Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.

Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.

The test results are back

One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities Over 400 FREE reports available. Successful e-book with reprint rights also available.

Web Site Promotion: Give Your Online Promotion An Instant Boost

2008-06-03T22:02:00.002-07:00

Promoting a web site the right way means using a multi-layered system. If you are expecting big sales from a one or two method web site promotion plan, you are in for a rude awakening...

Most useful promotion methods take some time to really kick-in. For a sudden surge of traffic to your web site, think about adding some well-placed targeted advertising into the mix.

Any web site, including yours, will require continuous testing. From the headlines to your sales letter, and right down to the price you are charging, you have to apply three very important ideas:

1) Test
2) Test again
3) Repeat

To get your testing into gear, it helps to start a Pay Per Click ad campaign or buy some targeted ezine ads. Within a week, you can have some serious targeted traffic so you can get an idea of what's working and what's not.

Google AdWords is a good place to learn the Pay Per Click game. If you can get the hang of AdWords, you can get some good traffic fast. You are going to pay for each visitor you get, but your other free and low-cost promotion methods will help to balance your spending. Adwords advertisers get to use built-in ad click and sales/lead conversion tools at no extra cost. This makes it easier to put the testing formula above into action.

If you want to speed up the AdWords learning curve, which can be very frustrating and expensive, you really should check out this helpful resource... http://adwords.kljonline.com This best- selling resource will save you tons of money otherwise wasted on trial and error when you don't know what you are doing, besides saving you months of learning time.

Another way to get fast traffic to your web site is to buy top sponsor or solo ads in related email and online newsletters. There are services available that will place an ad for you in many different quality ezines at once. The ad is seen by your target customers, so you get quality traffic as long as your ad copy pulls. Quality traffic is more likely to translate into leads and sales than poor quality traffic.

Buying Pay Per Click and ezine advertising can help you make up for a slow start with your web site promotions. Your free and low-cost promotion methods will give great results over time. A good mix of free promotion traffic and paid advertising traffic will give your product or service the online exposure it deserves!

Beware of Click Fraud

2008-06-03T22:02:00.001-07:00

The Click Fraud Problem & how to eliminate it.
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.

Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.

Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.

Who is doing that?

Three main groups click on pay per click ads, without real interest in the offered goods:

People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.

Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.

Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.

Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.

This is a huge problem. There is no “pay per click” Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.

This means that your pay per click marketing activities are half effective as they could be because of click fraud.

Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.

Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.

One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:

IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account's transaction utilization
IP address history - alert you to prior offenders

Another similar service is “who is clicking who”:

http://www.whosclickingwho.com

Other ways is the click fraud capture software like Click Auditor:

http://www.keywordmax.com/click_auditor.html

What is a Pay Per Click Search Engine?

2008-06-03T22:02:00.000-07:00

Guide to Pay Per Click Search Engines
Search Engines. What is a Pay Per Click Search Engine?

A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to his web site in accordance with key words that the advertiser chooses to bid on.
Example: An advertiser has a web site that advertises vacations to Thailand. The advertiser can bid on "vacations to Thailand" as a key word. If he wants to be in the number one position on the search results page he can place a bid that is one cent more than the existing high bid for the key word term "vacations to Thailand". Let's say that the present high bid is $0.20 per click. A bid of $0.21 would than gain the top position for the advertiser.

If his key word was clicked on 10 times in one day he would pay 10 X $0. 21 , or $2.10 for the traffic that was delivered to his web site for that day. The advertiser is paying only for performance. There is no charge for the number of times that the advertisers ad appeared on the search engine web site that day. The charges are based only on the number of times that a visitor clicked on the key word and was delivered to the advertiser's web site. Thus the name "pay per click".

Why Use Pay Per Click Search Engines?

In just a few words it is because the leading Pay per Click Search Engines (PPC) can quickly deliver quality targeted traffic to your web site. Anyone who has build web sites know that building web sites is the easy part. The tough part of the process is in driving enough qualified traffic to the site to make it worth while from a commercial view point.
Even if you are successful in building a web site that the search engines love it will take some time, probably two or three months, perhaps longer, for the search engine spiders to find your site and for your site to be listed in the search engine. If you are trying to make money on the Internet that is a long time to go without traffic.

No traffic means no sales and no income. That should not be your objective unless you enjoy building web sites no matter how few people ever visit them.

With pay per click search engine accounts you can almost immediately drive qualified traffic to your web site. If you are serious about building a business on the Internet that is a pretty good reason to use Pay Per Click Search Engines.

Pay Per Click Search Engine Tips.

1. Use quality pay per click search engines that already have a high volume of traffic. It doesn't matter how cheap the bid for your key words may be if there is little traffic on the search engine and your key words are never clicked on.

2. Know your market. If you are selling "vacations to Thailand" do some research to find out what words and phases folks who are thinking of traveling to Thailand are actually using in their searches. An excellent tool to assist in this research is Wordtracker . Wordtracker will quickly help you to decide which key words are truly worth bidding on.

3. Quality pay per click search engines will have starting bids from one cent to five cents per key word. It is important to know that about 80% of the traffic for any key word will go to the top three bids. So if you want a lot of traffic to your web site try to position yourself in the top three spots. Just as with real estate location makes all the difference in results.

4. Set up a realistic budget for each search engine. Quality pay per click search engines get a lot of traffic so be prepared for a lot of traffic to your site if you bid on popular key words.

5. Popular key words can be expensive so choose your key words with great care. It is best to stay away from key words that are too general in nature. Thus to continue with the example above bidding on the key word "vacations" would not be wise if you are selling vacations to Thailand. Yes, you would get a ton of traffic but it would be more than likely be too general and you would spend a lot of money for poor results. It is almost always a better strategy to bid on phases instead of one general keyword. Therefore bidding on "vacations to Thailand" would be a far better choice than bidding on "vacations".

If you are selling vacations to Pattaya Thailand it would be better to bid on "vacations to Pattaya Thailand" than on "vacations to Thailand". The more keywords that you can find that exactly match up with whatever it is that you are selling and that folks will be searching for the more money you will save (less money will get you in the top three spots) and the better your results will be.

Wordtracker is an excellent tool that can find key word phases that are actually being searched for and that you would probably never think of going it alone.

6. Think about using a lot of keywords rather that a common few. The common few will be expensive and will likely deliver to your web site a lot of poorly targeted traffic with poor conversion ratios (traffic to sales). People search for the darnest things and those who actually plan on buying something usually search by using phrases. With some effort you can find phrases that are cheap and that will deliver highly targeted traffic...the kind that converts into sales.

7. No matter how much traffic you drive to a web site if you are marketing sorry products or services or if you have excellent products and services but you have a sorry website you are wasting your time and money. Everything must be right to achieve business success. Make sure that your site is "order taking ready" before you turn on your pay per click traffic.